Maximising the value of Intellectual Property rights in digital healthcare and life sciences businesses
21 November 2016
Most healthcare related businesses are brimming with intellectual property which may have significant commercial value.
With respect to obtaining, identifying and protecting intellectual property rights (IPRs), it is extremely important for healthcare businesses to develop a targeted IP strategy. This means focusing not only on patents but also on other IP rights such as copyright, trademarks, trade secrets and confidential information. By focusing on each of these forms of IP protection, businesses will ensure they do not overlook a valuable source of potential revenue generation. In addition, licensing of an institution’s “brand” may also provide much needed revenue. This presentation aims to provide an informative discussion on how to maximize the value of your IP and obtain the best possible results for your commercial enterprise.